Why we love life … and you should, too


Life insurance offers loved ones peace of mind.


Buying life insurance is one of the most selfless things a person can do in his or her lifetime. Life insurance allows families to continue living without the additional mental and emotional strain of financial difficulties after the loss of a loved one.

Think back to the last time you heard of a person unexpectedly dying. Did he or she have a family? Were the children taken care of? Was life a struggle? Hopefully, you are picturing an experience where the family was able to grieve their personal loss without worrying about final expenses or even the family expenses moving forward.

LIMRA, a leading insurance and financial services trade organization, found that the three biggest reasons for owning life insurance are to:

  • help cover burial expenses
  • replace lost income
  • pay off the mortgage

Notice that none of these expenses truly benefit the deceased individual. After death, he or she is no longer responsible for paying for a funeral, bringing home a paycheck, paying off the mortgage, helping with college tuition, buying groceries and dealing with numerous other household expenses. Securing life insurance will never directly result in a payoff for the individual who is insured.

The payoff is in knowing that the ones you leave behind will not have to panic over finances.

Buying life insurance provides peace of mind and has the potential to secure a family financially for years into the future. It is a way to be present in a loved one’s mind and life long after you’re gone.

Find out if your plans are adequate to secure your family’s future. Start by contacting your attorney and your independent insurance agent, who can review your insurance plan and help you get the life insurance you need.

Neither The Cincinnati Life Insurance Company nor its affiliates or representatives offer tax or legal advice. Consult with your tax adviser or attorney about your specific situation. For policy service and additional information, speak to an independent agent representing The Cincinnati Life Insurance Company. For a complete statement of the coverages and exclusions, please see the policy contract. All applicants are subject to underwriting approval. Products and riders available in most states.

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