Contractors: Focus on safety to attract talent


Toolbox talks and regular refreshers help reinforce safety training.


One of the most urgent issues facing construction contractors is the ability to attract and retain talent. Several factors may be in play, including the perception that construction can be a dangerous vocation. One way you can attract and retain top talent is to provide a safe workplace with people who are properly trained and alert to job hazards.


Contractors are finding it difficult and more expensive to adequately staff up for the demand, leading to a much older workforce. Additional training may be necessary to assure that aging workers remain safe while performing physically demanding work. Young workers may also need extra training to bring them up to speed on worksite safety practices.


Training – both at orientation and through continual reinforcement – is paramount to protecting new workers. As you plan training and orientation, make it specific to your workplace so that you send a strong and clear message on the importance of safety and how it will be implemented. The safety orientation is your employee’s first impression of how seriously you take safety. Don’t squander this opportunity to set expectations about your company’s safety culture.


Some common elements of an effective orientation and safety program include:

  • Encouraging workers to identify and report hazards to a supervisor
  • Informing workers of their rights under Occupational Safety and Health Administration regulations: they have the right to a safe workplace and the right to refuse unsafe work
  • Providing site-specific information, including identifying present and expected hazards and how they are to be handled
  • Outlining required personal protective equipment
  • Conducting hazard assessments that are reviewed by all levels within the organization
  • Knowing what to do in an emergency
  • Reinforcing management’s commitment to a safety culture

The safety orientation should be just the beginning of the safety process on your jobsite. Toolbox talks each week should continue to reinforce those ideas. Follow-up is critical to make sure the orientation was effective.



This loss control information is advisory only. The author assumes no responsibility for management or control of loss control activities. Not all exposures are identified in this article. Contact your local, independent insurance agent for coverage advice and to request loss control services.


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