Insuring your love, securing the future


Life insurance can be a gift of love to those you leave behind.


Soulmate. Beloved. Spouse. Friend. Whatever you call your special loved one, Valentine’s Day is a time to celebrate your relationship and offer a token of your affection. While the traditional roses and candy are certainly thoughtful, roses fade and candy doesn’t last. For a more lasting gift, why not consider life insurance?

When you meet your soulmate, you find yourself on a lifelong journey. But have you considered what would happen if you were no longer there to take care of your loved ones? Life insurance could be one of the single most important purchases you ever make for those you leave behind. In a study by LIMRA, a leading insurance and financial services trade association, life insurance was the primary source of financial assets or income that Americans expect to use to help pay bills and maintain their lifestyle if the primary wage earner dies. While nothing can replace you, having life insurance means that if something happened to you, your loved ones would be OK financially.

Life insurance can:

  • Pay for funeral costs
  • Help meet ongoing living expenses
  • Pay off outstanding debt, including credit cards and the mortgage
  • Continue a family business
  • Finance future needs, such as your children’s education
  • Protect a spouse’s retirement plans

It can take a family several years to financially regain their footing after the loss of the primary wage earner. Statistics gathered by the LIFE Foundation, a nonprofit industry research and educational organization, show that 31 percent of respondents surveyed say they would feel the financial impact from the death of the primary wage earner within one month. One in three women believe they don’t have enough life insurance, but research also showed that people overestimate the cost of life insurance by two times.

IYL_logo_small_colorWhy make assumptions about the cost and need of life insurance that could leave your loved ones with funeral expenses, debt and uncertainty for their financial future? Your independent insurance agent can help you determine how much insurance you need and can offer affordable options that meet your budget. Find an independent agent who represents The Cincinnati Life Insurance Company at our agency locator.

Life insurance is a gift of love. Find a life insurance calculator, Life Insurance 101 video and more at


Neither The Cincinnati Life Insurance Company nor its affiliates or representatives offer tax or legal advice. Consult with your tax adviser or attorney about your specific situation. For policy service and additional information, speak to an independent agent representing The Cincinnati Life Insurance Company. For a complete statement of the coverages and exclusions, please see the policy contract. All applicants are subject to underwriting approval. Products and riders available in most states.

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